Why online marketing works

Why online advertising is so successful

Online advertising is targeted and easy for you. Most importantly, it’s affordable!


A Directory listing starts at less than £7 per month

I’m sure you spend more on coffee!


It’s easy. I do it all for you

Just choose a plan, enter your details and I’ll create your listing.


Online advertising is specific.

Target my expat following to reach the people you want.

Just to emphasise a few points

Increase visibility

To increase your business’s visibility, you need to be consistent with your marketing.

This doesn’t mean ‘giving it a try for a month’. The chance of someone searching for the solution you offer when they need it and finding it in the short time you’re listed on The Expat Directory are quite remote.

When I worked in print publishing, the minimum advertising package was 3 months for a monthly publication. This is because consistency and repetition are vital for recognition, trust-building and customer purchasing decisions.

The more your potential customers or clients see your name and details, the more likely they are to buy from you.

Adding your business is easy

If you don’t have the time or inclination to fill in the form yourself, I am here for you. Simply drop me an email and we can discuss your options.

That’s the key point about this site: it’s not a faceless corporate business. It really is all ‘just me’ – a human who wants to do her best for her readers and clients. I have no team, no staff, no other agenda; it really is a one woman ‘show’, with the personal touch!

I created my first site, ExpatChild in 2012. I’ve done the leg-work to build my followers and brand.

My followers are your target customers.

Behind the scenes

Online advertising is fast. You enter your details for your listing and the form travels to me via email.

Once you’ve paid your invoice, I create your listing and publish it instantly. Remember, though, I may be in a different time-zone from you!

As well as sharing via my social media channels, I receive a lot of organic traffic through Google searches too.

So, for all Expat Directory listings I add search meta-data and SEO to your page to give it the best chance of being found by the people who search for the assistance you can give them.

Your listing will be online and targeting your audience very quickly.

Working with Influencers

Influencer Marketing

Western Union called me ‘an influencer’ when they sponsored this article on ExpatChild, so I’m taking that compliment and title and running with it! 

What is an influencer?
  • An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
  • An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche. [Source]

I created my first site, ExpatChild in 2012. I’ve done the leg-work to build my followers and brand. Your target customer may look to me as an expert on relocation and expat life.

My followers are your target customers.

See who else has a sponsored article on ExpatChild

Content marketing

It’s said that 90% of marketing departments use content marketing for a reason. It is a very important advertising tool.

As mentioned above; I get a lot of visitors who find ExpatChild, and therefore The Expat Directory, via a Google search. They are looking for very specific information about their move abroad. And they find it on ExpatChild. Content draws interested people in.

Good quality, useful, relevant and informative articles attract interested people to read. This in turn converts to more qualified customers for you.

Content marketing is easy with ExpatChild! Take a look at my media pack if you haven’t seen it for a while and get in touch to reach your target audience.

Add your own business to The Expat Directory today.

Please get in touch if you have any questions.

Add your business to The Expat Directory today!

First, choose your plan...

Click here to start the simple process – choose your plan and fill in a form with your details. And I’ll take it from there!

I look forward to sharing your business far and wide.