Why online marketing works

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Why online marketing works

Why online advertising is so successful

Online advertising is targeted, fast and easy to use. Plus, it’s affordable.

AFFORDABLE

A Directory listing starts at just £5 per month

I’m sure you spend more on coffee! And if you pay annually, it’s even cheaper.

EASY

It’s easy to use. I can even do it for you

The video on this page walks you through the steps to add your own listing.

SPECIFIC

Online advertising is specific and targeted.

If you’re an expat-focused business, you’re reaching the very people you need here.

FAST

Online advertising is a quick way to reach your customers

While I need to approve and edit each listing myself, I do work on them as soon as I can.

Just to emphasise a few points

Increase visibility

To increase your business’s visibility, you need to be consistent with your marketing.

I experimented with the free listing option but have since removed it in order to serve you better. The chances of someone searching for the solution you offer when they need it and finding it in the 30 free days you were displayed on The Expat Directory are quite remote.

When I worked in print publishing, the minimum advertising package was 3 months for a monthly publication. This is because consistency and repetition are vital for recognition, trust-building and customer purchasing decisions.

Adding your listing is easy

If you don’t have the time or inclination to add the details yourself, I am here for you. Simply drop me an email with details on the type of listing you require and we can discuss your options.

The key point about ExpatChild, The Expat Directory and Expatability is that they are not a faceless corporate business. It really is all ‘just me’ – a human who wants to do her best for her readers and clients. I have no team, no staff, no other agenda; it really is a one woman ‘show’, with the personal touch!

Get in touch for more information.

Search Engine Optimisation

As well as sharing via my social media channels, I receive a lot of organic traffic through organic Google searches too.

For all Expat Directory listings I add search engine optimisation (SEO) to your page to give it the best chance of being found by the people who search for the assistance you can give them.

To ensure you get the best coverage possible, get in touch for details about a Permanent Listing!

Behind the scenes

Online advertising is fast. You enter your details for your listing and the listing is marked as ‘pending’ until I personally approve and publish it.

This may be a few hours after you entered your details if you’re in a different time zone (I’m in the UK), but still fast. Your listing will be online and targeting your audience very quickly.

Details will be checked, making sure your website links to the right place, for example. Then I make sure the images are an efficient size and displaying in the right places, usually recreating them for formatting reasons. I’ll sometimes clean up the text so it displays as nicely as possible.

Submitting a listing on The Expat Directory

What do I get with a permanent listing?

A massive and regular highly targeted audience – forever! Pay once, upfront (after discussion with me) you go into my premium, permanent listing ‘space’. What that means is that I can comfortably add your listing to all my social media sharing tools, so your listing page is shared automatically out everywhere, non-stop. Because I don’t have to keep an eye on your subscription, I’m able to do this.

And, because we have entered into a ‘long-term relationship’, I will personally recommend your business to anyone I meet who needs it.

Check out the numbers here… and here… all these people would see your business listing regularly. And that’s only two of my social media channels!

Why can’t I edit my listing?

If you paid for a listing before the makeover, you cannot edit your own listing. It’s just the way the software works.

And with a Permanent Listing, because I enter your details, only I have access to it, so any changes will need to be made by me. It’s not a problem…

To make changes simply get in touch with me and I will do it for you. Some changes will incur a small fee for my time.

Working with Influencers

Influencer Marketing

Western Union called me ‘an influencer’ when they sponsored this article on ExpatChild, so I’m taking that compliment and title and running with it!

What is an influencer?

An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche. [Source]

I created ExpatChild in 2012. I’ve done the leg-work to build my followers and brand. Your target customer may look to me as an expert on relocation and expat life.

**My followers are your target customers.**

See who else has a sponsored article on ExpatChild

Content marketing

It’s said that 90% of marketing departments use content marketing for a reason. It is a very important advertising tool.

As mentioned above; I get a lot of visitors who find ExpatChild, and therefore The Expat Directory, via a Google search. They are looking for very specific information about their move abroad. And they find it on ExpatChild. Content draws interested people in.

Good quality, useful, relevant and informative articles attract interested people to read. This in turn converts to more qualified customers for you.

Content marketing is easy with ExpatChild! Take a look at my media pack if you haven’t seen it for a while and get in touch to reach your target audience.

Get my media pack

Add your own business to The Expat Directory today.

And don’t forget, you get even more discount when you slide the option to ‘Annually’!

Monthly Annually

Standard

£5

Per Listing

Duration : 30 days
Map Display
Contact Display
Image Gallery
Video
Business Tagline
Location
Website
Social Links
FAQ
Price Range
Business Hours
Announcement
Deals-Offers-Discounts
Events
Shared to social media

Premium

£10

Per Listing

Duration : 30 days
Map Display
Contact Display
Image Gallery
Video
Business Tagline
Location
Website
Social Links
FAQ
Price Range
Business Hours
Announcement
Deals-Offers-Discounts
Events
Shared to social media

Please get in touch if you have any questions.

If you’d like me to add your listing on your behalf, please start by choosing your listing option and making your payment. Then you can send me the information and images and I can then take it from there!

Contact me