{"id":3498,"date":"2019-10-21T20:00:52","date_gmt":"2019-10-21T19:00:52","guid":{"rendered":"http:\/\/expatchild.com\/expatdirectory\/?page_id=3498"},"modified":"2025-03-17T14:09:06","modified_gmt":"2025-03-17T14:09:06","slug":"why-online-marketing-works","status":"publish","type":"page","link":"https:\/\/expatchild.com\/expatdirectory\/why-online-marketing-works\/","title":{"rendered":"Why online marketing works"},"content":{"rendered":"

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Why online advertising is so successful<\/h2>\n

Online advertising is targeted and easy for you. Most importantly, it\u2019s affordable!<\/h3>\n

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AFFORDABLE<\/h3>\n

A Directory listing starts at less than \u00a37 per month<\/strong><\/p>\n

I\u2019m sure you spend more on coffee!<\/p>\n

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EASY<\/h3>\n

It\u2019s easy. I do it all for you<\/strong><\/p>\n

Just choose a plan, enter your details and I’ll create your listing.<\/p>\n

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TARGETED<\/h3>\n

Online advertising is specific<\/strong>.<\/p>\n

Target my expat following to reach the people you want.<\/p>\n

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Just to emphasise a few points<\/h2>\n

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Increase visibility<\/h3>\n

To increase your business\u2019s visibility, you need to be consistent<\/em> with your marketing.<\/strong><\/p>\n

This doesn’t mean ‘giving it a try for a month’. The chance of someone searching for the solution you offer when they\u00a0<\/em>need it and finding it in the short time you’re listed on The Expat Directory are quite remote.<\/p>\n

When I worked in print publishing, the minimum<\/em> advertising package was 3 months for a monthly publication. This is because consistency and repetition are vital for recognition, trust-building and customer purchasing decisions<\/strong>.<\/p>\n

The more your potential customers or clients see your name and details, the more likely they are to buy from you.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-user” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” css_animation=”none” custom_color=”#ffffff” custom_background_color=”#96d6d8″][vc_column_text]<\/p>\n

Adding your business is easy<\/h3>\n

If you don\u2019t have the time or inclination to fill in the form yourself, I am here for you. Simply drop me an email<\/a><\/span> and we can discuss your options.<\/p>\n

That’s the key point about this site: it’s not a faceless corporate business. It really is all \u2018just me<\/a><\/span>\u2019 – a human who wants to do her best for her readers and clients. I have no team, no staff, no other agenda; it really is a one woman \u2018show\u2019, with the personal touch!<\/p>\n

I created my first site, ExpatChild<\/span><\/span>\u00a0in 2012. I\u2019ve done the leg-work to build my followers and brand.<\/p>\n

My followers are\u00a0your<\/em>\u00a0target customers.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-cogs” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” css_animation=”none” custom_color=”#ffffff” custom_background_color=”#96d6d8″][vc_column_text]<\/p>\n

Behind the scenes<\/h3>\n

Online advertising is fast.<\/strong> You enter your details for your listing and the form travels to me via email.<\/p>\n

Once you’ve paid your invoice, I create your listing and publish it instantly. Remember, though, I may be in a different time-zone from you!<\/p>\n

As well as sharing via my social media channels, I receive a lot of organic traffic through Google searches too.<\/p>\n

So, for all Expat Directory listings I add search meta-data and SEO to your page to give it the best chance of being found by the people who search for the assistance you can give them.<\/p>\n

Your listing will be online and targeting your audience very quickly.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row row_type=”row_full_center_content”][vc_column][vc_empty_space][vc_column_text]<\/p>\n

Working with Influencers<\/h2>\n

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Influencer Marketing<\/h3>\n

Western Union called me \u2018an influencer\u2019 when they\u00a0<\/strong>sponsored this article on ExpatChild<\/strong><\/a><\/span>, so I\u2019m taking that compliment and title and running with it!\u00a0<\/strong><\/p>\n

What is an influencer?<\/h5>\n